Ladbrokes raises the stakes for the Martell Grand National with VeCommerce's VeBET solution

VeCommerce Limited (ASX: VCM), a leading global supplier of natural resources and speech recognition language (NLSR), speaker verification and voice enabled e-commerce solutions, today announced that Ladbrokes, the betting and gaming arm Hilton Group plc and the largest bookmaker in the world, has launched the second phase of its VeBet based voice-enabled betting system.First used in May 2002 for the FIFA World Cup, Ladbrokes added support for horse racing and dog racing on 1 April 2003 in time for the start of the racehorse of the 2003 season in the UK and in particular the nation's favorite race, the Martell Cognac Grand National.Using communication technology, speech recognition, the system allows callers to place bets on horse racing and dog racing without queuing for an operator to take your call or face button - it is vitally important when a person has. The winner of the all-important "new system supports more than 11 different types of bets ranging from the ever popular victory" and every so-'scommesse across multiple types of exotic bets as Tricasts, Yankees, 15 lucky "or Trixie. Ladbrokes bet your opinion known in a way familiar to them, as they would to an operator Ladbrokes. For example, callers to make a bet each way would only say, ₤ 10 in each direction Pass.Paul Monty Magee, VeCommerce managing director, we are delighted that Ladbrokes has launched the second phase VeBet that continue to drive acceptance and awareness of voice enabled self-service solutions UK.Around the world has seen a dramatic increase in satisfaction Customer and service levels resulting from the distribution of voice-enabled solutions, Magee continued. The winning companies also, because the cost of operating each customer can be reduced by up to 90%. These cost savings come directly to your baseline, and at this time of economic uncertainty, cost savings must be accepted! In recent years, Ladbrokes has experienced significant growth in all its activities and has launched VeBet as part of a long term strategy for meet the increasing needs of contact centers. Designed to handle the large volume of calls generated by their unpredictable yet have an account, a user VeBet Ladbrokes offers efficient, easy and profitable auto service auto-channel.With system VeBet, VeCommerce assisted Ladbrokes over 100,000 calls in the Grand National Day, up 43 percent over last year, working together with their call center operators and a button there application.Ladbrokes are not alone in choosing the VeBet. The main challenge for organizations around the world are already offering the highest levels of customer self-service and satisfaction with VeBet. With over 15 million bets successful to date, VeBet has demonstrated its ability to support the large number of athletes registered in the UK, easily capable of handling volumes of over 180,000 days of calls. great race-END About LadbrokesLadbrokes, betting and gaming division of Hilton Group plc, is largest bookmaker in the world. It offers its customers 24 hours a day, 7 days a week through the service to over 2000 licensed betting in the UK, Ireland and Belgium, state of the art call center in London and Liverpool and its interactive services. More 300,000 customers in 160 countries registered, bet with Ladbrokes on the Internet, online and casino www.ladbrokescasino.com.About www.ladbrokes.com VeCommerce "the future is listening VeCommerce Limited (ASX: MCV) is a global leader in providing natural resources and language speech recognition (NLSR), speaker verification and voice enabled e-commerce solutions. VeCommerce basic approach is intended to provide business solutions using the latest in communications and information technology cords, which allow callers to complete complicated but routine "operations or investigations, without having to contend with the frustrating menu button "or having to wait for an operator available to answer your voice call.VeCommerce can allow business organization systems and processes through safe, easy to use and always available self-service facilities for customers to simply speak in a natural tone of conversation on any phone, dramatically reducing the cost of each customer transaction.VeCommerce worldwide are: Suncorp Metway, Ladbrokes, ASX Perpetual, Pizza Hut, the Authority accidents